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Major Growth continues in consumer use of home gaming, Blu-ray, HDTV
Consumers still adding to collections; buying movies on disc
Blu-ray Awareness and Sales on the Rise
Most Consumers Plan to Spend the Same Amount or More on Entertainment in 2009
"Staycation" Mentality Will Drive Home Entertainment Sales
Consumer Demand for Media Storage Remains Strong
Disc Collections Will Continue to Grow
The Video Game Market is Exploding!
“U.S. Communications and Entertainment” Report by Centris Research Shows Major Growth in Consumer Use of
Home Gaming, Blu-ray, and HDTV
Centris Research's quarterly research report update for the first quarter of 2009 shows a 55% increase in households with gaming units since the first quarter of 2008, led by an 85% growth in households with the Nintendo Wii. The Sony Playstation 3 and XBox 360 also showed strong growth. In addition Blu-ray penetration was up 71% year over year and there was a 33 percent growth in the number of households with HDTV's in that time.
Of equal importance is the fact that satellite and cable TV both seem to be maturing, with growth rates of 3 and 2 percent respectively.
The full press release can be read on the Centris website here.
(Centris Research, "Centris “U.S. Communications and Entertainment” Report Tracks Major Growth in Consumer Use of
Home Gaming, Blu-Ray, and HDTV", Press release dated July 27, 2009. www.centris.com)
Consumers are still buying movie on discs; downloads not yet popular
70% of consumer's home video entertainment dollars go toward DVD and Blu-ray disc purchases.
As recently reported in Home Media Magazine, the NPD Group's most recent update to their "Entertainment Trends in America" consumer tracking study, based on responses from over 11,000 U.S. consumers, found that the average American consumer spends $25 per month on home video entertainment. Of that amount:
- 63% is spent on DVD purchases; and
- 7% is spent on Blu-ray disc purchases
Another 18% is spent on disc rentals from sources such as Netflix.
Just 9% was spent on video on-demand (VOD) and 3% was spent on digital downloads and online streaming.
(Home Media Magazine,
By Thomas K. Arnold | Posted: 12 May 2009) http://www.homemediamagazine.com/research/npd-dvd-and-blu-ray-disc-still-heavy-favorites-with-consumers-15714
Blu-ray Awareness and Sales On the Rise
According to the latest point-of-sale (POS) tracking data from The NPD Group, a leading market research company,
Blu-ray Disc (BD) video technology is moving further into the mainstream. The report indicated:
- First quarter (Q1) sales of stand-alone Blu-ray players in the U.S. grew to more than 400,000 units, an increase of 72 percent over Q1 2008.
- Dollar sales increased 14 percent, to reach $107.2 million according to NPD’s retail tracking service.
- Consumer awareness reached 90 percent in the first quarter of 2009.
(NPD Group, http://www.npd.com/press/releases/press_090506.html)
Most Consumers Plan to Spend the Same Amount or More on Entertainment in 2009
According to Entertainment Trends In America, a tracking study conducted by leading market research company, The NPD Group, most consumers plan to hold steady or increase their entertainment spending in 2009.
NPD reported 51 percent of consumers surveyed purchased a DVD or Blu-ray disc in the prior three months. Purchasing a console or portable video game ranked second at 36 percent, followed by purchasing a CD at 31 percent.
(NPD Group, http://www.npd.com/press/releases/press_090415a.html)
"Staycation" Mentality Will Drive Home Entertainment Sales Despite Downturn
Rather than going on vacation or dining out by candlelight, consumers see the purchase of hot new ‘must have’ electronics items like Blu-ray® players, flat panel TVs or smart phones as a far better value-for-money option. The tangible benefits of these products can be enjoyed for a long time to come
and are seen by many as essential items once consumers begin the retreat into their living rooms.” (2008 Futuresource)
Consumer Demand for Media Storage Remains Strong
In a Furniture Today survey, 12,330 consumers were asked to rate from 1 to 5, the importance of media storage to their entertainment furniture purchasing decision.
Survey: “Spotlight on Entertainment” A survey by Furniture Today in partnership with HGTV.
Respondents: 12,330 U.S. Consumers
Date Published: October 2008
Actual Question: What features are important when deciding to buy one piece of entertainment furniture over another? Please rate the following features using a scale of 1 to 5 where 1 is “not at all important” and 5 is “very important”. Specified Feature: “Has storage to hold DVDs, CDs”.
Disc Collections Will Continue to Grow
Consumer disc collections have grown to represent a lifetime of entertainment…as personal and memory-rich as photo albums. So even though MP3 players have changed the way many consumers buy music, consumers of all ages are continuing to add all manner of discs to their collections.
A few interesting facts about disc sales:
- Americans spent $750 million on Blu-ray discs last year (2008) and $21.6 billion on DVDs. (Svensson, Peter, “Blu-ray discs seen as bright spot in glum season”, Associated Press, January 9, 2009)
- Blu-ray sales increased 320 percent in the U.S. in 2008 to 24 million units, and sales in this country are expected to top 80 million this year, the group (Futuresource) said, a 333 percent increase. (Albanesius, Chloe, U.S. Blu-ray Disc Sales Expected to Jump Threefold, PC Magazine, http://www.pcmag.com/article2/0,2817,2341573,00.asp, February 23, 2009)
- 70% of Baby Boomers continue to buy music, mostly on CD's. (NARM, Boometrics: Baby Boomers & the Music Marketplace, September 2007)
- National merchants continue to dedicate many aisles of precious floor space to CD music and DVD movies.
The Video Game Market is Exploding!
Consumers continue to buy new consoles, more games on disc and lots of accessories. Storing all this stuff offers new challenges and opportunities for furniture designers. A few facts about the video game market:
- Holiday sales drove the video game industry to another record sales mark in 2008. Total annual sales of $21.3 billion surpassed by 19% the 2007 record of $18 billion, according to research firm The NPD Group. (Snider, Mike, "Video game sales hit record despite economic downturn", USA Today, January 18, 2009)
- 65% of American households play computer or video games.*
- 38% of homes in America have a video game console.*
- The average game player age is 35 years old.*
- In 2008, 26% of gamers were over the age of 50.*
(*Entertainment Software Association, Essential Facts About the Computer and Video Game Industry. Published 2008. Some information based upon 2007.)
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